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Tommy Hilfiger´s show is now to be seen in London for ten days. This show is called the ´Prep Tour´ and it´s located in Covent Garden. A party is even given with Tommy Hilfiger as the host. The main reason for this ´Prep Tour´ is to celebrate the preppy clothes that people have worn before. After this fashion show in London, the ´Prep Tour´ will be shipped off to Duomo in Milan. A wide ranch of celebrities were present at the first night. Tommy Hilfiger himself reveals his favourite pieces of clothing to the celebs. He´d spent most of the night dashing around the store to point the most important things.
I personally really dig the Tommy Hilfiger collection. These preppy clothes look really fashionable, although they could possibly be quite expensive.
It´s a good idea to set up a ´tour´ around the world to show your designs personally. People can get to know you and your story behind the clothes. This way you low down the boundaries between you and your customers. Besides that, it´s a possibility to invite celebrities and let them show your creations. Good way of thinking by Mister Hilfiger.. Let´s see if it works!
Clever way of thinking. Hilfiger's style is not my cup of tea.
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